Is This Program Right for You?
Students in this program come from a variety of backgrounds but share one thing in common—a passion for sports and a drive to be a leader. Whether you're just starting your career or making changes in your profession, this fully online California-based graduate program helps you build the skills, connections, and real-world experience needed to succeed in the thriving sports industry.
This program is made for:
🏅 Former or current athletes ready to transition into sports business careers
💼 Working professionals looking to advance in the sport industry
🎓 Recent college graduates who are passionate about leadership in sports management
🔄 Career changers seeking a fast, affordable pathway into the sports industry
✅ California residents (required for enrollment in this online program)
Why Choose CSULB’s Sport Management Program?
This online Master of Arts in Sport Management program stands out for its strong sense of community, hands-on industry connections, and commitment to your career success. While other sport management programs may feel transactional, CSULB offers a more personalized experience — one where students, faculty, and alumni support each other like a team.
What Sets This Program Apart:
🗓 Live Online Courses: Attend weekly evening sessions and occasional Saturday classes that fit your schedule.
🤝 A Sport Management Family: Get support from faculty, peers, and alumni who care about your goals.
🌟 Events & Networking Opportunities: Attend optional, in-person meet-ups to build relationships and expand your network.
🏆 Mentorship from Industry Professionals: Get paired with a mentor from our advisory board and leaders in the industry.
🎓 Experienced & Accessible Faculty: Learn from professionals who respond quickly and teach with real-world insight.
What You’ll Learn
The Master of Arts in Sport Management at CSULB offers a comprehensive, real-world curriculum that prepares you for leadership roles in the sports industry. You’ll gain the business knowledge, strategic thinking, and communication skills needed to succeed in professional, collegiate, and community sports settings. Coursework is regularly updated to reflect the latest trends in digital media, athlete branding, and organizational strategy, giving you a competitive edge in today’s job market.
In This Program, You’ll Learn To:
- Lead and manage sport organizations with confidence and vision
- Develop marketing strategies for teams, events, and athletic brands
- Plan and execute sporting events and manage sports facilities
- Negotiate contracts, raises, and job offers effectively
- Navigate legal and ethical issues in sport management
Career Opportunities & Internships
The MA in Sport Management at CSULB is built for students who want more than just a degree — they want a career. With a curriculum focused on sports business and career development, plus strong ties to California’s sports industry, this program helps students gain the skills, experience, and connections they need to break into the field and grow.
- Internship placements with professional teams, college programs, and community organizations
- Mentorship opportunities with advisory board members working in the field
- Career coaching and resume support built into the curriculum
- Access to a network of 350+ industry affiliates
- Alumni connections across Southern California and beyond
Ready to Take the Next Step?
Ready to grow your network, gain hands-on experience, and become part of a supportive sport management team? Fill out the form above and we’ll send you everything you need to get started.
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